aviso legal y política de privacidad
SPREAD THE WORD ABOUT YOUR WORKUSE LINKS TO YOUR DIGITAL ALBUMS

One of the first steps is to help the audience find your work wherever it is on the web—services like iTunes and Spotify have millions of songs and it won’t be easy to find yours. We provide you with URLs for your albums and singles available in digital stores and services; try to share these links with as many people as you can: include them whenever possible, spread them on Facebook, Twitter, Tuenti, Google+; put an eye-catching banner on your website or blog. If anyone wants to listen to or buy your music, make it extremely easy!

YOUR OWN YOUTUBE CHANNEL:THE FIRST STEP IN MAKING A VIDEOCLIP

Almost all musicians know how important it is to tape a video clip to make their work known. But if it’s impossible for you to make one, this doesn’t mean that you can’t have your own YouTube channel with just the audio of your songs. The cover of your album can serve to illustrate a video that will give you something very useful: visibility, but above all, a channel where people can listen to you.

Get followers for your YouTube channel and aim for the maximum number of views.

SOCIAL NETWORKS:THE WORD OF MOUTH OF THE 21ST CENTURY

OK, you have the links for buying or using your works and a YouTube channel. Now what? Now it’s time to enter the world of social networks. Facebook, Twitter and Tuenti are the most popular ones in Spain, but don’t rule out others like Instagram for your photos or Google+ for managing your contacts. Social networks are the new word of mouth, and also a great medium for creating a community of fans and communicating with them.

PROMOTIONAL MATERIAL:PHOTOGRAPHY AND TEXT

Now that you have your fans rounded up and the channels to send to the media, you need something essential: promotional material. You might not have the money to pay a professional photographer, but we all have a friend with good taste in photography or an acquaintance who knows how to say great things about you in a brief text. Write your biography as an artist, create a text for the media to use to get information if needed, and keep your photographs updated; when someone wants to learn more about you, you’ll have material ready to go to.

CREATE YOUR OWN BRAND:YOUR IMAGE AND ARTISTIC NAME

If you follow this advice, you’ll have taken all the steps necessary for something indispensable for an artist: creating your own brand. Create your own logo, copyright your artistic name and your works if you’re a composer, nurture your public image, make sure your music has its own identity. A brand is difficult to create and very easy to destroy, but it’s something that’s indispensable for making you instantly identifiable. If you manage to create one, you’ll be halfway to becoming a recognized artist.